Education
Expected Graduation May 2025
University of Dayton
Bachelor of Science in Business Administration
Major: Marketing (Digital Marketing Concentration)
Minors: Accounting, Management Information Systems
• Honors Student and Dean’s List Honoree (Fall 2021-Fall 2024)
• Study abroad at Maynooth University in Maynooth, Ireland (July 2023)
• Involvement: Delta Sigma Pi business fraternity, Campus Activities Board, Sport Business Association, Marketing Club, Sustainability Club, UD Athletics Social Media Intern
Professional Experience
May 2024 - Present
Medical Mutual of Ohio
Superior Dental Care Marketing Intern | Blog | Facebook | X | LinkedIn
• Develop and manage monthly content calendars for LinkedIn, Instagram, Facebook, and X, creating platform-specific social media posts that align with brand strategy and drive audience engagement
• Design and optimize marketing assets, including LinkedIn ads, cross-selling campaigns, email marketing materials, and blog posts, leveraging Adobe Photoshop, Adobe InDesign, and persuasive copywriting to enhance brand visibility
• Conduct in-depth market and competitor research to inform strategic marketing initiatives, analyzing digital content, ads, and messaging to refine SDC's positioning
• Analyze campaign performance using Excel, translating data into actionable insights to refine strategy and improve content effectiveness
August 2023 - Present
University of Dayton Athletics
Social Media Intern | MTEN IG | WTEN IG | X
• Manage and post daily content on Men’s and Women’s Tennis Instagrams and X, leveraging digital storytelling to achieve a 231% increase in reach and a 108% increase in engagement on the Men’s Tennis Instagram and 111% and 114% increases in reach and engagement, respectively, on the Women’s Tennis Instagram
• Utilize Adobe Photoshop and Premiere Pro to create visually compelling match day graphics, short-form videos, and real-time updates that enhance fan engagement
• Execute in-game social media content creation for various sports, crafting engaging Instagram Stories, updating live score graphics, and cutting clips from Catapult live feeds for X
• Analyze 15 Hootsuite reports monthly, identifying audience behavior trends and engagement patterns to optimize social media strategy across multiple sports accounts. Led intern training on data interpretation, enhancing team-wide understanding of social performance metrics.
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Frericks Center Equipment/Laundry Room Assistant
• Assisted in the laundering and care of athletic uniforms and equipment for 16 university sports
• Demonstrated strong organizational and attention-to-detail skills by ensuring accurate inventory and packing for competitions
Leadership & Involvement
February 2022 - Present
Delta Sigma Pi Professional Business Fraternity – Epsilon Tau Chapter
VP Professional Activities
• Led the planning and execution of 6 professional development events throughout the semester, enhancing career readiness and industry engagement for over 75 fraternity members
• Coordinated with university faculty, industry professionals, and alumni to deliver workshops on personal finance, salary negotiations, and effective teamwork based on personality test results, equipping members with essential career skills
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Senior VP
• Spearheaded all aspects of the recruitment process, from planning, organizing, and staffing events to creating presentations and activities, resulting in a successful recruitment campaign
• Assumed key leadership responsibilities, including assisting the chapter president and overseeing the recruitment committee, demonstrating effective delegation and group leadership
VP Marketing & PR | IG | LinkedIn | Website
• Managed the chapter’s Instagram and LinkedIn, generating a 137% increase in reach and a 112% increase in engagement on Instagram through strategic communication, project management, and content planning
• Designed social media projects on Canva that followed the Delta Sigma Pi brand and complied with university guidelines
• Used Wix to design the chapter’s website, creating an additional communication channel for interested students, current brothers, and alumni
October 2021 - Present
Campus Activities Board
Co-President
• Oversee general board operations and recruitment initiatives, enhancing member engagement and fostering a sense of community
• Plan twice-monthly general board meetings and retreats, generating effective communication and collaboration within CAB
• Mentor committee directors through regular one-on-one meetings, providing guidance and support to ensure their success
Travel & Recreation Committee Director
• Led a team of 4 to coordinate and facilitate 5 off-campus events for the student body each semester, achieving an 80% increase in attendance through effective event execution and communication with venue representatives
• Attended weekly executive board meetings to plan general body events and gain personal and professional development through biweekly general board meetings
Accomplishments, Skills, & Certifications
Accomplishments
National Collegiate Digital Marketing Championship 2024
• Individually, 3rd highest revenue generator in the Stukent "Man vs. Machine" simulation and #10 Nationally Ranked Digital Marketer
• As a team, placed 2nd in the Presentation Pro competition and finished 3rd overall​
Skills
Social Media Marketing
• Instagram, Twitter, LinkedIn, Facebook
Adobe Creative Suite
• Photoshop, InDesign, Premiere Pro, Premiere Rush
Video Editing
• Adobe Premiere Pro, Adobe Premiere Rush,
CapCut
Content Strategy & Planning
• Hootsuite, Meta Business Suite
​Data & Marketing Analytics
• Hootsuite Analytics, Google Analytics,
Meta Business Suite & Instagram Insights, Tableau
• Content Creation
• Digital Storytelling
• Copywriting
• Search Engine Optimization (SEO)
• Microsoft Office
• Wix Website Building​
• Canva
Certifications
Stukent Social Media Simternship
• Measured key performance indicators for tracking social media marketing success
• Performed demographic targeting to increase engagement and drive conversions
• Analyzed data to optimize performance across multiple social media channels
• Maximized the benefits of both promoted and organic posting
• Utilized different social media strategies to leverage the power of social media influencers
• Created compelling ads for earned, owned, and paid social media marketing
• Utilized content variation and testing different promotional strategies
• Tested social media content and promotions to increase engagement and drive conversions
• Managed a substantial advertising budget
• Social listening and engaging with consumers
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Stukent Digital Marketing Simternship
• Strategically selected, prioritized, and optimized keywords
• Interpreted vanity metrics (impressions and clicks) when evaluating the value of a campaign
• Calculated and used KPIs, including ROI, and knew when to prioritize these metrics
• Performed A/B testing to identify the best approach for retargeting
• Effectively allocated a budget to maximize profits
• Optimized landing pages
• Utilized digital tools and tactics to improve campaign performance
• Effectively organized, created, and optimized search, display (interest-based, remarketing), and shopping ads
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Oral Communication Certification
• Can successfully communicate ideas and information effectively, minimizing confusion and misinformation
• Can successfully adjust communication style and approach for different settings; build rapport; and communicate up and down the organization
• Can successfully form productive working relationships; ensure that others feel understood and valued; and grasp and retain information
• Can successfully use the components of storytelling to capture an audience, maintain attention, and increase engagement
Google Ads Creative Certification
• Can successfully make effective ad creative for Video, Display, App, and Search campaigns based on Google's research-backed guidance
• Can successfully use Google's tools and resources throughout the creative life cycle
• Can successfully boost creative performance with experimentation
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Google Analytics Certification
• Can successfully set up a Google Analytics 4 property for a website or an app
• Can successfully collect the data you need for your business and use the various reporting tools and features
• Can successfully recognize key measurement features that can show the effectiveness of your online marketing efforts